Overview

Coke Light Kelly Rowland Concert Tickets Competition

Client: Coca Cola SA

Brand: Coke Light

Campaign: Kelly Rowland visited South Africa during the 2010 Soccer World Cup and was involved in charity projects sponsored by Coke Light.  Leveraging off the awareness created by this visit, AG!LE developed a competition in which Coke Light drinkers stood the chance to win an all-expenses trip to watch Kelly Rowland perform live in London.

Description

• Point-of-sale material
• On-pack communication
• Web banners