Campaign: iLVE cookers sell for significantly more than mass-market appliance brands. The challenge for the brand is therefore how to communicate the brand to consumers in a way that justifies this premium. AG!LE identified parallels in the world of fine art where great artworks are far more valuable than the materials from which they are crafted. Using this inspiration, AG!LE developed the Create Your Own Masterpiece campaign. Embracing the insight that creating great food is about more than simply cooking, consumers are encouraged to create works of culinary art with their iLVE cookers. AG!LE enlisted the services of one of the world’s leading food stylists and photographers to shoot the magnificent images for this campaign.
Print ad campaign
We’re in the business of bringing humans together, improving lives, making things easier, making things simpler, talking, listening, learning, creating.