Campaign: Miss Lux Smooth Skin was a truly through-the-line campaign. Based on insights into the role of beauty pageants in the life of 20-something township women, AG!LE developed the concept behind the Miss Lux Smooth Skin campaign. Miss Lux Smooth Skin involved a talent search, regional beauty pageants, call-to-action media campaign, consumer voting, digital campaign, gala awards ceremony and numerous other elements. AG!LE developed and ran this campaign from initial concept to post campaign PR, and handled every element along the way. This campaign was a phenomenal success for the Lux brand and generated more than 4:1 PR to paid-for media exposure.
Print ad campaign
Media launch kit
Media partnership negotiations and liaison
Social media campaign
Branded material for roadshows and pageants
Talent search roadshow
Regional beauty pageants
Final award ceremony
We’re in the business of bringing humans together, improving lives, making things easier, making things simpler, talking, listening, learning, creating.