Campaign: The Russell Hobbs brand includes products across the home from food preparation appliances to crockery and even heaters. AG!LE developed a masterbrand campaign with the strap line “Just add Russell Hobbs”. The campaign is based on the premise that the addition of Russell Hobbs appliances is all that is needed to bring perfection to your kitchen and household. “Just add Russell Hobbs” is a truly through-the-line campaign which has been rolled out across a variety of media channels.
Print Ad Campaign
Point of sale
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