Campaign: Sunsilk’s range relaunch was the biggest news in the ethnic hair market since the introduction of no-lye relaxers. What made this new range unique was that it included 3 different relaxers designed to work optimally on specific hair types. AG!LE developed a through-the-line campaign to communicate this innovation to consumers and salon-based stylists alike.
Ethnic hair range packaging development
Media launch event
Media launch video press kit
Stylist training video featuring globally renowned Afro-Caribbean hair expert
Stylist training manuals
Salon point-of-sale material
Retail point of sale material
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