Campaign: Despite limited support, Organics has remained one of South Africa’s most popular hair care brands. The brand’s green packaging and natural ingredients appeal to male and female consumers alike. In order to revitalise the Organics brand, AG!LE completely redesigned the packaging with a fresher, more modern design and beautifully photographed ingredient shots and water imagery. Along with the new packaging design, new packaging formats were introduced, as well as a larger family pump pack designed to help consumers weather the recession.
Complete range redesign
Limited edition packaging
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