As an agency, it’s imperative that we are aware of trends, both global and local. Awareness is just the start, though. We then need to interpret the trends in a way that is relevant and useful to the various brands and services in our portfolio, making sure that these brands and services can take full advantage of the changes around us.
What emerged as a 2012 trend, which was the meteoric growth in use of mobile and tablets, will continue to influence both consumer and brand behaviour in 2013. In addition, 2013 will reveal several other consumer trends. We’ll discuss each of them separately, and refine them and add to them as the year progresses and our research and experience reveals more.