Our Approach Welcome to the trinity of advertising where new brands are born and old brands ascend to greatness. We do things a little differently here and when you see the results, well, we’re sure you’ll be converted.
We believe in real consumer understanding, world-class strategy and brilliant creative solutions. We think that they are all important. In fact, in our business, one can’t survive without the other. We call these The AG!LE Trinity. What results is the holiest of advertising, a brand destined for greatness.
AG!LE was founded in 2004 as a dynamic mix of consumer insights, strategy and through-the-line advertising and design. Today, we have offices in Johannesburg, Cape Town and Durban. The AG!LE Group has 4 unique divisions that collaborate but work independently – an ad agency, production house, research team and activation business. At AG!LE, we believe that understanding both the consumer and the brand is key, but so too is pushing the strategic and creative boundaries, provoking new thinking and being influential.